The name Friendliness reflects money and power.  It is a carnivore, a winner at all cost.

Friendliness has the power and potential to achieve great things.  Whatever the enterprise, it strives to be the best and most successful in its field.  Extremely competitive and not afraid of challenges or challengers.

A visionary, a realist, and a planner.  Discipline and perseverance.  Dynamic and efficient.

Rewards the faithful and hardworking employee, but has no tolerance for the incompetent.

Friendliness understands the balance between giving and taking, generosity and greed.  When it loses that balance, it self-destructs.

Most positive characteristics: Strength, perseverance, potential for greatness.

Most negative characteristics: Financial ups and downs.  Lacks compassion.  Can be self-destructive.